U-M startup pilots $10 grocery rides to Detroiters

Detroit residents who need a lift to and from the grocery store at a reasonable price can take part in a pilot ride service through March.

Offered by Cart, a University of Michigan startup that connects people to healthy, fresh groceries, will offer $10 round trip rides via Lyft through March 22 at Detroit Meijer stores. Meijer is donating the other $10 it costs per ride, said Cart CEO Stacey Matlen, who graduated from U-M with a master’s degree in public health last year.

“Cart’s goal is to connect individuals who do not have ready access to transportation with a safe, timely and low-priced round trip ride to a grocery store,” Matlen said. “Customers who spread the word about Cart to family and friends will be eligible to earn free trips to the store during the pilot.”

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