One of U-M’s most active clubs in the Stephen M. Ross School of Business has created a new mentorship program in the Motor City. The Detroit Revitalization & Business Initiative launched the program at Renaissance High School and Marquette Middle School, in an effort to build a partnership with Detroit Public Schools and encourage community and economic engagement.
During the sessions, more than a dozen 10th- and 12th-grade students received an introduction to the world of marketing. Ross MBA students discussed the basic concepts of marketing, the importance of marketing brands and the role of brand managers.
The groups goal is to connect Ross students with the business landscape in Detroit and encourage them to work, live, and engage there.