U-M Law School alum, Gordon Toering, recently premiered “Old Fashioned,” the first release by his film company, Skoche Films LLC.
With a $600,000 budget and an opening weekend of approximately 220 screens, no one expected the film to garner buzz or revenue. Toering and his partners just wanted to produce a high-quality film that offered a different way of thinking of modern love, and a bit—a “skoche”—of inspiration.
Opening weekend was a hit. Old Fashioned became the most successful faith-based film ever that opened on fewer than 300 screens. Based on the opening weekend success, the film expanded to more cities on the second weekend.
Toering is a partner in the Grand Rapids office of Warner, Norcross & Judd LLP, who practices business contracts and bankruptcy law.