GVSU partners with U-M Center for Entrepreneurship to help students pursue marketable research

The U-M Center for Entrepreneurship has successfully trained partner institutions, including Michigan State University, Western Michigan University, Lawrence Tech University and more, to be “Leaders and Best” in facilitating the translation of high-impact ideas and research into the world.

Now, Grand Valley State University joins the CFE and partners to help GVSU students convert ideas into commercially viable products through the Introduction to Customer Discovery Program. The CFE started this program through a “Train the Trainers” grant funded by the Michigan Economic Development Corporation.

The GVSU Introduction to Customer Discovery Program kicked off Oct. 2, with a cohort of eight teams of faculty and graduate students looking to test their research and ideas in the market.


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