U-M, Metro Detroit agencies utilize superheroes to promote health insurance

Region:
Category: Community Engagement, Health Care

Marvelous Man saves kittens from trees with his super stretch powers, but when his back acts up from all of the contortions, he doesn’t seek care. He’s a new immigrant who doesn’t think he’s eligible for health insurance, and he can’t afford to pay out-of-pocket because the superhero business doesn’t pay that well.

But everyone needs health insurance—even superheroes.

This key point and the message that there are people available to help navigate the complex system of health insurance enrollment are takeaways from several short superhero videos and a web resource, created through a partnership among several Detroit area agencies and the University of Michigan, and funded by the National Institute for Health Care Reform.

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